Digital Billboards

Our Capabilities

Digital billboards are a modern evolution of traditional billboards, utilizing electronic technology to display advertisements. They can be programmatic or have specific timeslots and give detailed analytics that traditional billboards cannot, especially when combined with physical tracking devices such as cameras and ticker-tapers.

Unlike static billboards, which display a single advertisement using printed vinyl or paint, digital billboards can display multiple ads in a rotating sequence. We work with a variety of media buyers throughout major US markets to give you excellent placements for your digital OOH campaigns around America.

Here are some key features and aspects of digital billboards:

1. Dynamic Content: Digital billboards use LED (Light Emitting Diode) technology to showcase high-resolution advertisements. This allows for bright, vibrant displays that can be visible both day and night.
2. Flexibility: Advertisers can update the content remotely in real-time, making it easier to adapt to new marketing campaigns, promotions, or even real-time events.
3. Rotation: Multiple advertisements can be displayed on the same billboard, rotating at set intervals, which offers space to multiple advertisers, increasing the revenue potential for the billboard owner.
4. Interactive and Engaging: Some advanced digital billboards are equipped with interactive features, sensors, or cameras to gauge audience engagement or even adapt content based on the time of day, weather, or nearby events.
5. Cost-Effective Changes: While the initial cost might be higher than static billboards, digital billboards allow advertisers to change their content without the expense and labor associated with physically replacing a vinyl advertisement.
6. Eco-Friendly: Digital billboards eliminate the need for printing and materials like vinyl or paint, which can be wasteful. They can be considered more environmentally friendly in this regard, though they do consume electricity.

Talk to one of our sales team today about your next digital billboard campaign.